广告学 Advertising

专业基础课

Basic Course

专业主干课

Key Course

专业选修课

Optional Course

艺术概论

Introduction  to  Arts

传播学原理

Principles of Communication

中国古代美术

Early Chinese Art

创意思维

Creative Thinking

新媒体广告

New Media Advertising

中国民间美术

Chinese Folk Art

广告学概论Introduction to Advertising

广告策划与创意

Advertisement Planning and Creation

电影美学原理

Film Foundations of Aesthetics

实用美术与广告设计

Pragmatic Art and Advertisement Design  = 1 \* ROMAN I

广告文案写作 

Ad Copy Writing

影视广告创意

Television Advertising Creative

中外艺术史

Chinese and Foreign Art History

广告摄影与摄像

Advertisement Photography

影视广告文案

Television Advertising Copywriting

更多课程请咨询留学生办公室Please contact International Office for more detailed information.